Area Sales Manager

  • Devon
  • Permanent
  • Full-time

Introduction

We are an internationally active, innovative medium-sized company in the fields of medical technology and the automobile industry. We are specialists in the demanding field of electromedicine. The product range includes high-frequency and ultrasound surgery systems that combine optimum safety with ease of use, responsiveness, innovation, and flexibility in both open and laparoscopic surgery.

With our wealth of experience and constant innovation, we are motivated to anticipate the expectations of the industries, to develop new ideas and put them into practice. With double-digit growth rates, we are very successfully represented worldwide. This success is the result of a forward-looking strategy.

Your Tasks

đź“ŤSouth West, ideal candidate location between Devon - Bristol | Field-Based 

We’re searching for a high-performing Area Sales Manager to take control of a high-growth surgical territory and deliver serious revenue results. If you understand how to sell into the NHS — including navigating NHS Frameworks, Supply Chain, and procurement pathways — this role gives you the platform to dominate your market.

What You’ll Be Driving

  • Revenue & CM1 growth across a competitive, opportunity-rich territory
  • In-theatre selling: case support, surgeon engagement, and product pull-through
  • New business wins through proactive targeting and competitor displacement
  • High-impact presentations to surgeons, procurement teams, and senior stakeholders
  • Strategic sales planning to maximise performance and pipeline accuracy
  • Product evaluations that convert into long-term, high-value usage
  • Brand presence at key national events, conferences, and workshops
  • CRM/ERP discipline to maintain a sharp pipeline and accurate forecasting

Your Profile

What You Bring

  • Strong experience selling into the NHS, including:
    • NHS Framework knowledge
    • Understanding of procurement routes, governance, and decision-making processes
  • Proven ability to influence and close in clinical and procurement settings
  • Competitive mindset with a track record of exceeding targets
  • Strategic, commercially driven approach with strong relationship-building skills
  • Excellent communication, organisation, and MS Office + CRM/ERP proficiency
  • Self-motivated, resilient, and driven to win market share

Why This Role?

You’ll take full ownership of a territory, shape clinical preference in-theatre, and sell products that deliver meaningful clinical and economic impact. High visibility, strong support — and big earning potential for high performers.

We Offer

  • Onsite parking
  • Company Pension
  • 25 Days Annual Leave
  • Company Sick Pay

Interested?

BOWA MEDICAL UK

Carly Livesey

Tel:

E-Mail: carly.livesey@bowa-medical.com

Back Apply