Area Sales Manager
Midlands Territory

  • Ashburton
  • Permanent
  • Full-time

Introduction

We are an internationally active, innovative medium-sized company in the fields of medical technology and the automobile industry. We are specialists in the demanding field of electromedicine. The product range includes high-frequency and ultrasound surgery systems that combine optimum safety with ease of use, responsiveness, innovation, and flexibility in both open and laparoscopic surgery.

With our wealth of experience and constant innovation, we are motivated to anticipate the expectations of the industries, to develop new ideas and put them into practice. With double-digit growth rates, we are very successfully represented worldwide. This success is the result of a forward-looking strategy.

Your Tasks

Are you a proactive, results-driven sales professional with a strong clinical background? Do you thrive in operating theatre environments and have experience supporting medical device sales? If so, BOWA MEDICAL UK wants to hear from you.

We have an opportunity within our UK field team and seeking a motivated Territory Sales to manage and grow a defined territory, supporting surgeons and healthcare professionals in the electrosurgery field. This is a high-impact, field-based role focused on both revenue generation and exceptional clinical support.

Your Profile

Key Responsibilities:

  • Territory Management: Build strong relationships with healthcare professionals and key decision-makers to drive sales and market penetration.

  • In-Theatre Support: Deliver hands-on clinical support, product evaluations, and training in surgical settings.

  • Sales Planning: Create and execute effective territory sales plans to meet and exceed revenue and profitability goals.

  • Education & Brand Promotion: Represent BOWA at national conferences, events, and seminars to increase product and brand awareness.

  • Process & Performance Improvement: Collaborate with cross-functional teams to enhance processes and identify growth opportunities.

  • Documentation: Maintain accurate CRM and ERP system records and ensure regulatory compliance (ISO 13485, FDA).

What We’re Looking For:
Required Skills & Experience:

  • Bachelor’s degree or a registered healthcare practitioner qualification.

  • 2+ years of sales experience, ideally within the medical device or regulated healthcare industry.

  • In-depth knowledge of surgical/theatre environments, particularly in electrosurgery.

  • Strong interpersonal and communication skills.

  • Technical proficiency in MS Office, ERP, and CRM platforms.

  • Strategic and analytical thinking with project management capabilities.

Attitude & Attributes:

  • Proactive, results-oriented, and resilient under pressure.

  • Strong customer focus and commitment to clinical excellence.

  • Willingness to learn, adapt, and contribute to a collaborative team culture.

  • High integrity, reliability, and attention to detail.

What Success Looks Like:

  • Consistently exceeding sales and CM1 targets within your territory.

  • Delivering timely, high-quality clinical support and training to customers.

  • Positive customer feedback and strong, enduring client relationships.

  • Accurate and compliant documentation and record-keeping.

  • Playing a key role in growing BOWA’s brand and presence in the UK market.

Why Join BOWA MEDICAL UK?

At BOWA, we empower our people to take initiative, think strategically, and make a difference. You’ll be part of a forward-thinking, supportive team in a growing company dedicated to surgical innovation, clinical excellence, and patient safety.

We Offer

  • Onsite parking
  • Company Pension
  • 25 Days Annual Leave
  • Company Sick Pay

Interested?

BOWA MEDICAL UK

Carly Livesey

Tel:

E-Mail: carly.livesey@bowa-medical.com

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